Experience the Snow

The Showroom is an inspiration for every form of snow experience. The company’s technical products are not merely exhibited statically, but are presented so as to trigger emotions at a meeting point intended for customers, resellers and service. The showroom should be both emotionally and functionally convincing for operators of stores or restaurants, museums or amusement parks. As indoor snow is a luxury, a privilege, something special, this had to be communicated through the interior design, with TechnoAlpin’s corporate design also integrated. That was the brief.

Elements, materials and colours were all used and developed in line with the company’s corporate identity, with the focus on the overall experience.

Together with TechnoAlpin Indoor, ROOM2 was responsible for the conceptual development, design, materials definition and implementation planning.